Uber India: #JerseyKnowsNoGender

Priyanka Borah

Transportation network brand Uber partnered the ICC Women's T20 Cricket World Cup in India for a social media campaign to promote equality and build brand awareness.

Campaign details

Brand: Uber IndiaBrand owner: Uber India Systems Ltd.Lead agency: Dentsu WebchutneyContributing agencies: ITW, Corner Stone InteractiveCountry: GlobalIndustries: Rail, coach, boat & car rentalMedia channels: Online video, Social media, Sponsorship - sports, Word of mouth, influencersBudget: Up to 500k

Executive summary

With 'Move Forward' as Uber's positioning statement, the transportation network brand invests in spaces that trigger progress, and chooses to participate in progressive discourses around gender, age, communities and more. As part of the gender discourse, Uber India led a global association as partner...

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