Campaign details
Brand: Universidad de Ingeniería y Tecnología (UTEC)Brand owner: Universidad de Ingeniería y Tecnología (UTEC)Lead agency: CopilotoCountry: PeruIndustries: Educational, universitiesMedia channels: Online display, Online video, Out, out-of-home, Public relations, Websites & micrositesBudget: 500k - 1 million
Executive summary
UTEC, the University of Engineering and Technology, is a private Peruvian university created only five years ago that operates in a highly competitive market in Peru: higher engineering studies. It is known for its educational model focused on training professionals who use their creativity to improve the world, and this...