Voiz: The Secret

Voiz, the waffle and biscuit brand, in the face of intense competition and a crowded market, maintained its market share and shelf space and increased the price of its product by using social media to stand out to its teen audience.

Campaign details

Brand: VoizBrand owner: Monde Nissin (Thailand) Co., LtdLead agency: Ogilvy Group ThailandCountry: ThailandIndustries: Bread, cake, biscuitsMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Voiz, the waffle and biscuit brand, was battling against intense competition in the Thai snack market. It was on the verge of losing its market share and shelf space due to a lack of new product development and small marketing budget. Voiz had to differentiate itself from other sharing snacks by being a 'selfish snack with a super-secret'. With...

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