Campaign details
Brand: VoizBrand owner: Monde Nissin (Thailand) Co., LtdLead agency: Ogilvy Group ThailandCountry: ThailandIndustries: Bread, cake, biscuitsMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Voiz, the waffle and biscuit brand, was battling against intense competition in the Thai snack market. It was on the verge of losing its market share and shelf space due to a lack of new product development and small marketing budget. Voiz had to differentiate itself from other sharing snacks by being a 'selfish snack with a super-secret'. With...