Wall's: Lifting Indonesia's #GoldSpirit

Ice cream brand Wall's used social media, programmatic ads and TV to connect with people in Indonesia during the Asian Games.

Campaign details

Brand: Wall's Gold SpiritBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: Jivox, SilverPushCountry: IndonesiaIndustries: ConfectioneryMedia channels: Content marketing, Online display, Online video, Programmatic display, Social media, Sponsorship - sports, Television Budget: 500k - 1 million

Executive summary

Wall's has been the ice-cream market leader in Indonesia for years, but more recently it had experienced a real challenge from a new brand for the first time. As the host of the 2018 Asian Games, all eyes were on Indonesia, and so the Games presented a big opportunity...

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