Campaign details
Brand: Wall's Gold SpiritBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: Jivox, SilverPushCountry: IndonesiaIndustries: ConfectioneryMedia channels: Content marketing, Online display, Online video, Programmatic display, Social media, Sponsorship - sports, Television Budget: 500k - 1 million
Executive summary
Wall's has been the ice-cream market leader in Indonesia for years, but more recently it had experienced a real challenge from a new brand for the first time. As the host of the 2018 Asian Games, all eyes were on Indonesia, and so the Games presented a big opportunity...