Campaign details
Brand: WhiskasBrand owner: Mars PetcareLead agency: AMVBBDOContributing agencies: MediaCom, GoogleCountry: United KingdomIndustries: PetcareMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
If the internet had an official pet, it would be a cat. With 30m monthly searches, cats are YouTube's most popular subject. However, with zero digital presence, how could cat food brand Whiskas – the global reference in cat care, but a digital newbie – stand out in such a crowded...