Breath of Life – COPD Disease Awareness Program

Grand Prix at Cannes Lions, Regulated Creative Data: Data Visualisation in Disease Awareness & Understanding

McCann Health turned the mobile phone into a self-testing tool for the underdiagnosed and undertreated Chronic Obstructive Pulmonary Disease (COPD) in China, generating interest from more than 10,000 WeChat users.

Situation

COPD is a progressive irreversible condition. It is the 3rd largest cause of death in China. Smoking, second hand smoke and pollution are the main contributors to this ever growing threat in China. 1 out of 3 smokers of the world live in China and about 100000 people die every year due to second hand smoke. China has alarming environmental pollution due to mass scale industrialization. Thus the burden of COPD is immense due to low disease awareness with inadequate lung function tests for diagnosis and treatment. Amongst an estimated 100 million sufferers, < 30% are not even aware...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands