Burger King: Stories Ordering

Burger King, the fast-food restaurant chain, allowed consumers to create their perfect McWhopper through the Instagram polls feature in Spain.

Campaign details

Brand: Burger KingAgency: LOLA MullenLoweMarket: Spain

Market background and business objectives

Since 1954, Burger King has been playing the role of the challenger in the fast-food market.

From its very beginnings, the brand has been building relevance among its customers and competitors through its progressive point of view, provocative personality and innovative agenda on marketing and communications. In order to stand out and drive preference, one of Burger King’s main objectives is to build ‘innovation’ and ‘coolness’ credentials by staying up to date and engaging people through the latest behavioural and digital trends....

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