Campaign details
Brand: Manzana PostobónAdvertiser: Postobón S.A.Agency: Sancho BBDOCountry: Colombia
Executive summary
This is the story of how a soda brand took over Colombia’s main fast-food restaurant chains with an activation that connected people with its brand value of generosity.
Through a placemat that could easily be folded up into a box, Manzana Postobón invited people not to throw away their leftovers and to share them with people who needed food.
The campaign had a massive impact on Colombians – both offline in restaurants and online on social networks.
Market background
The increase...