Campaign details
Client: ShellAgency: MediaComCountries: UK, USA, China, Nigeria and Brazil
Challenge
We needed to make energy more exciting for the energy influencers of the future
One of Shell's goals is to harness the power of collaboration – to pioneer more and cleaner energy solutions.
The brand has supported a whole range of energy projects and ideas: creating light from gravity, capturing kinetic energy from footsteps and generating energy from coffee waste, to name but three.
However, most consumers still view Shell as a traditional oil company.
Our brief was to reach out to Energy...