When Tryano opened its doors in late 2015, it started as a specialty store. Quickly and based on the guests' feedback Tryano started to introduce other categories from accessories, to shoes, etc. In April 2018, Tryano launched its Women's Ready-To-Wear department becoming a full-fledged department store. Ready-to-Wear was the natural next step for us to continue to build Tryano as the reference for fashion and style. To promote our newly opened department we needed to launch an impactful 360 campaign, reaching all our guests and repositioning the brand as a young, dynamic brand. "New Horizons" was the campaign theme highlighting that Tryano has entered a new chapter within its history.