Global Ad Trends: DOOH

This report summarises the latest research from WARC's Data platform, with a focus on digital out of home (DOOH) advertising. Key findings include: 
  • Digital is expected to account for the entirety of OOH growth in the coming years.
  • Digital’s share is rising at a time when providers are accelerating site investment.
  • 60% of US consumers see a digital billboard each month, 37% each week.
  • DOOH plays a core role in the daily commute.
  • OOH drives online activations, demonstrating a synergy with consumers’ mobile habits.
  • Utility-led, in particular location-based, DOOH appeals the most to consumers.
Other key media intelligence includes Amazon Prime Day is more valuable than Black Friday/Cyber Monday, the global programmatic market is...

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