- The Americas are driving significant growth in the martech industry, with North American marketers now spending 25% more than the previous year.
- Marketers should use data to guide creative strategy, with effectiveness as the ultimate long-term objective.
- CX optimisation tools are a high priority for many marketers, with more feeling they don’t currently have the tools they need.
- Budget constraints and a lack of understanding of the technology available is limiting growth across the industry....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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