Asian Strategy Report: Lessons from the 2019 WARC Prize for Asian Strategy

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.
  • Big brands are adopting challenger behaviour in Asia to compete with successful local brands in their sectors.
  • AR/VR is starting to feature in selected effective strategies with three brands successfully integrating it into the mix this year.
  • Repositioning through the use of cultural insights can reap rewards for brands, especially as people become increasingly less forgiving of brands....

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