E-commerce trends: Mid-term Amazon trends to prepare for from 2019

Further moves by Amazon into the healthcare and grocery category are predicted to shape considerations for marketers over the mid-term as they jump on e-commerce growth.

Here at Edge, predicting Amazon's next moves is a big part of our job. But the complex and subtle forces applied by competing channels, supply chains, regulations and consumer interests – each of these factors subject to rapid and surprising changes – makes prediction a broad and long-term game.

We're now going to offer some predictions that may be less immediately impactful than our short term predictions but which brands should begin preparing for in 2019.

1. Grocery finally hits

In 2018, grocery sales on Amazon.com grew by about 45% compared to 2017. That's nothing to...

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