In an exclusive interview with WARC, Diageo’s global media director Isabel Massey shares how the beverages giant is tackling since the thorniest issues in media, including data handling, ad fraud and personalisation.
WARC: How you are combating ad fraud? With more technology comes more freedom, but also more problems. How is Diageo approaching it?
Isabel Massey: I’ll give you a bit of broad context on this, because then you can see how ad fraud and combating it is part of an overall solution that we’re doing. For us, like many advertisers, we just want to make sure that...