Where once banks were among our most trusted institutions and brands, the decade following the global financial crisis has seen that trust all but dissolve.
Our relationships with money and our financial health and wellbeing remain profoundly personal, but increasingly we have suspected that our financial partner no longer has our best interests at heart.
Where historically banks reciprocated our trust by opening branches in our communities and through staff that knew us and understood our needs; branch closures, industry consolidation, tech and digitisation has put distance between bank and customer.
Add that to the consumer disillusionment with the...