How to win during a recession? Focus on customer service and satisfaction

Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.

Our world has been turned upside down as COVID-19 circles the globe, leaving industries, businesses and communities warped in its wake. While economists in 2019 predicted a US recession by 2021, one that was this sudden and of this scale and magnitude was largely unfathomable. Businesses are facing unprecedented sales declines as storefronts shutter their doors. Demand is decimated across industries such as airlines, hotels, tourism and restaurants. The public is staying home.

At the time of writing, the Wall Street Journal has predicted that a record 3.28 millionAmericans entered claims for unemployment benefits last week. Some economists...

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