“At Burger King, we’ve been telling people for years that they can have it their way. That was our line and we’ve been putting the crown on everyone’s head.” Campaigns such as Proud Whopper and Bullying Jr perfectly reflect Burger King’s purpose as described by CMO Fernando Machado in a WARC interview earlier this year. And the brand’s latest Latin American initiative, Traffic Jam Whopper, is in true Burger King style, allowing drivers in Mexico City to order a burger while stuck in gridlocked traffic.
Keeping up with a global reputation
Mexico presents a challenging market for...