Media Casebook 2017: Insights from the WARC Media Awards

This report explores the effective use of media through insights from the winners of the 2016 WARC Media Awards and analysis from the 40-strong judging panel.
  • Integrated campaigns can achieve a 'halo effect' by considering individual channels with tailored activations playing to the strength of each one.
  • Data needs to be in constant use throughout a campaign – not just at the end or retro-fitted – and is increasingly being used by brands to help make a social impact beyond commercial metrics.
  • For partnerships to be successful, the idea needs to be bold and well-articulated with compelling content and clear benefits for the brand.
  • Effective uses of tech include problem-solving or offering people a value exchange; vital to the long-term health of a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands