Long dismissed as a niche platform for people to exchange images of keto diet recipes and quirky furniture designs, Pinterest has enjoyed a bumper 2019.
After months of speculation about an IPO, the digital pinboard platform began trading on the New York Stock Exchange in April, and has seen its stock subsequently soar at the news it now has over 300 million users globally. Over half of those users are based outside of the US, and its international revenues have grown accordingly, up 200% year-on-year.
This potential has driven Pinterest’s rapid international expansion: since the turn of the year, it has nearly trebled the number of markets it monetises from seven to 19. Offices have opened in multiple locations, including in London, Paris, Berlin, Milan, Madrid, Sydney and Toronto.