Campaign details
Brand: 107.2 FM Radio NashaBrand owner: HT MediaLead agency: Ogilvy & MatherCountry: IndiaIndustries: Radio stations, servicesMedia channels: Events & experiential, Newspapers, Outdoor, out-of-home, Public relations, Radio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Radio: Forgotten, rediscovered and growing
Radio in India was restricted to being an official government broadcaster, with generalised entertainment thrown in until, in 2001, private channels bought licences and began making FM radio synonymous with entertainment.
FM radio is the fastest-growing medium, with very high penetration due to its democratised...