Campaign details
Brand: Absolute Distilled Drinking WaterBrand owner: Asia Brewery Inc.Lead agency: Ogilvy Philippines Inc.Contributing agencies: Starcom PhilippinesCountry: PhilippinesIndustries: Bottled waterMedia channels: Content marketing, Online video, Oudoor, out-of-home, Social media, TelevisionBudget: 1 - 3 million
Executive summary
For generations and generations of Filipino mums, the distilled water category in the Philippines was dominated by a global giant, Wilkins Distilled.
In this campaign, Absolute, a local distilled water brand, shot for the stars and aimed to steal market leadership from this formidable giant.
To do this,...