Campaign details
Brand: adidasBrand owner: adidasLead agency: Cheil WorldwideCountry: IndiaIndustries: SportswearMedia channels: Online video, Outdoor, out-of-home, Print, Public relations, Sponsorship - sports, Word of mouth, influencersBudget: Up to 500k
Executive summary
For adidas, an international brand with a purpose, 'Sports has the power to Change lives', and both impacting and influencing local culture to make its mark is a core brand philosophy.
Indian youth value brands that translate 'Purpose' into 'Action'. They believe brands that make a real change are more authentic.
Illustrating a compelling, impactful story,...