Audi C: ME Concept Car World Premiere

Eugene Ng

Car manufacturer Audi created a theatrical piece that combined robotics with live performance to launch its electric AI:ME concept car at the 2019 Shanghai Motor Show.

Campaign details

Brand: Audi CBrand owner: FAW-Volkswagen AutomobileLead agency: Freeman ChinaCountry: ChinaIndustries: Automakers & marquesMedia channels: Public relationsBudget: 500k - 1 million

Executive summary

At Auto Shanghai 2019, Audi introduced a visionary mobility concept for the megacities of the future: The showcar, known as the Audi AI:ME, offers compact dimensions, a spacious, futuristic interior, and the ability to drive autonomously at level 4. This allows the occupants to do what they like with their time on board. The Audi AI:ME offers a broad range of high-tech features...

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