Campaign details
Brand: NomarksBrand owner: Bajaj Corp LtdLead agency: Mullen LintasContributing agencies: Motivator, BcWebWiseCountry: IndiaIndustries: Skin care, sun protectionMedia channels: Online display, Outdoor, out-of home, Point of purchase, in-store, Print - general, unspecified, Radio & audio, TelevisionBudget: 1 - 3 million
Executive summary
Nomarks is an Indian anti-marks skincare cream launched with the benefit proposition of clear and spotless skin. It was an Ayurvedic formulation (based on an ancient Indian medicinal tradition that uses lots of herbal ingredients) and gained share rapidly. Its equity, however,...