Campaign details
Brand: Bonakid Pre-School 3+Brand owner: Wyeth Nutrition PhilippinesLead agency: Ogilvy & Mather Philippines Country: PhilippinesIndustries: Baby foodMedia channels: Events & experiential, Online video, Point-of-purchase, in-store, Radio, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Bonakid is the leading Philippine formula milk brand with products for different infant stages. The brand was winning among mothers of under-threes with an average of 44% market value share for the first three ages.
However, Bonakid Pre-School, its product for growing children (three years and above) did not enjoy the same...