Boost: Building an e-wallet ecosystem from the ground up

E-wallet app Boost partnered closely with adaAsia's proprietary data management platform Xact to create an agile data-driven campaign and build its user base in Malaysia.

Campaign details

Brand: BoostBrand owner: Axiata Digital Services Sdn BhdLead agency: adaAsiaCountry: MalaysiaIndustries: Digital paymentsMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

Malaysia is predominantly a cash society. So when Boost, the e-wallet app, launched in January 2017 it faced the mammoth task of encouraging Malaysians to go cashless. 

After working with multiple agencies, Boost had amassed a substantial user base. However, this did not mean the users were long-term and would grow with the brand. This sparked the search for a partner with the same...

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