Campaign details
Brand: BreezeBrand owner: Unilever PhilippinesLead agency: Dentsu Jayme SyfuCountry: PhilippinesIndustries: Laundry careMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Ever wondered how your child behaves when you're not looking? Breeze Philippines encouraged mums to look beyond the stains in this powerful social experiment video.
Market background and cultural context
Breeze had substantial above-the-line media placements to communicate the localised 'Dirt is Good' campaign, but it seemed that the standard 30-second material could not break through the clutter.
For a young challenger brand, Breeze...