Campaign details
Brand: Dainik BhaskarBrand owner: Dainik BhaskarLead agency: Famous InnovationsCountry: IndiaIndustries: NewspapersMedia channels: Public relationsBudget: Up to 500k
Executive summary
Dainik Bhaskar, a new entrant in the Bihar newspaper market, changed the rules of gaining market share and, through its Twin Contact Programme, was able to quadruple its readership within six months. However, because this growth was achieved in such as short space of time, the numbers were not going to be reflected in the latest circulation numbers. This case study explains how Dainik...