Campaign details
Brand: Dove ChocolateBrand owner: MarsLead agency: MediaComContributing agencies: BBDO, Agenda, AdmasterCountry: ChinaIndustries: ConfectioneryMedia channels: Point-of-purchase, in-store, Television, Voice, chatbotsBudget: 1 - 3 million
Executive summary
Chinese Valentine's Day, which falls on the seventh day of the seventh Chinese lunar month, is popular and widely celebrated in China. Apart from trawling the internet for innovative and romantic gift ideas, men must also come up with original romantic quotes to win over the girl of their dreams or wow existing partners. Although Chinese men...