Campaign details
Brand: Dove Men+CareBrand owner: Unilever PhilippinesLead agency: Ogilvy Philippines Inc.Country: PhilippinesIndustries: Hair careMedia channels: Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k
Executive summary
The men's grooming category in the Philippines is still nascent; most Filipino men use products targeted at female consumers and tend to only use 'male-targeted' products that are specifically formulated to alleviate problems like dandruff.
Key category players such as Head & Shoulders Men and Clear Men have already invested in communicating to male consumers the many side-effects of dandruff...