ET TMT: Build It Right

ET TMT, one of India's largest regional steel manufacturers, increased its brand awareness among C-Suite executives by differentiating itself from the main players in the iron and steel industry.

Campaign details

Brand: ET TMTBrand owner: Electrotherm IndiaLead agency: DDB Mudra GroupCountry: IndiaIndustries: Industrial & manufacturingMedia channels: Direct marketing, Events & experiential, Online video, Outdoor, out-of-home, Print, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

ET TMT, one of India's largest regional Thermo-Mechanically Treated (TMT) steel manufacturers, increased its brand awareness and consideration for nation-critical projects among its target audience, namely government C-Suite executives, by differentiating itself from the players.

  • In a rapidly developing country like India, where iron and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands