Campaign details
Brand: ET TMTBrand owner: Electrotherm IndiaLead agency: DDB Mudra GroupCountry: IndiaIndustries: Industrial & manufacturingMedia channels: Direct marketing, Events & experiential, Online video, Outdoor, out-of-home, Print, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
ET TMT, one of India's largest regional Thermo-Mechanically Treated (TMT) steel manufacturers, increased its brand awareness and consideration for nation-critical projects among its target audience, namely government C-Suite executives, by differentiating itself from the players.
- In a rapidly developing country like India, where iron and...