Campaign details
Brand: FWD InsuranceBrand owner: FWD GroupLead agency: DDB Group Hong KongCountry: Hong Kong, Philippines, ThailandIndustries: InsuranceMedia channels: Online video, Outdoor, out-of-home, Print, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Over five short years in the region, FWD has established itself as a different kind of insurance brand. As an insurance company that celebrates living, it has set itself apart with a refreshingly positive and energetic brand tone. However, this point of differentiation came at the cost of brand attribution and category relevance. With...