FWD Insurance: Everyday Heroes

Insurance brand FWD used an emotionally relevant and impactful campaign to reconnect with consumers in Hong Kong, Thailand and the Philippines.

Campaign details

Brand: FWD InsuranceBrand owner: FWD GroupLead agency: DDB Group Hong KongCountry: Hong Kong, Philippines, ThailandIndustries: InsuranceMedia channels: Online video, Outdoor, out-of-home, Print, Social media, TelevisionBudget: 1 - 3 million

Executive summary

Over five short years in the region, FWD has established itself as a different kind of insurance brand. As an insurance company that celebrates living, it has set itself apart with a refreshingly positive and energetic brand tone. However, this point of differentiation came at the cost of brand attribution and category relevance. With...

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