Grameenphone: The humane side of technology
Bitop Das Gupta
Campaign details
Brand Owner: GrameenphoneLead agency: Grey Advertising BangladeshBrand: GrameenphoneCountry: BangladeshIndustry: Internet service providersMedia: Content marketing; Newspapers; Public relations; Radio; TelevisionBudget: Up to 500k
Market background and cultural context
Grameenphone is the leading telecommunications service provider in Bangladesh. Its parent company, Telenor Mobile Communications AS, combined in a joint venture with Grameen Telecom Corporation and introduced Grameenphone in 1997. The total number of mobile phone subscribers in Bangladesh is 125.971 million and Grameenphone leads the market with 52.839...