Hagar International: Reality Check

Adrian Tso

Humanitarian non-profit organisation Hagar International devised a shocking experience to raise awareness of the global issue of slavery, drive support and increase donations.

Campaign details

Brand: Hagar InternationalBrand owner: Hagar InternationalLead agency: DDB Group Hong KongCountry: Hong KongIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Events & experiential, Online video, Public relations, Social media, Websites & micrositesBudget: No budget

Executive summary

Sometimes, the most impactful message may come from the most innocuous of places. This was the case for humanitarian non-profit organisation Hagar International, which needed to drive awareness towards the global issue of slavery. Yes, the year was 2018 and slavery was still, and is still, a thing. In...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands