HyperCITY EveryDay: Journey from a private label to an ambitious brand

This case study explains how HyperCITY, a retail hypermarket in India, revamped its flagship brand, Everyday, with a new identity and brand personality.

HyperCITY EveryDay: Journey from a private label to an ambitious brand

Swati Baweja, Puja Shidolkar and Saswata Das

Campaign details

Brand Owner: HyperCityLead agency: WOW DesignBrand: EveryDayCountry: IndiaIndustry: Category managementMedia: Packaging and design; Point-of-purchase, in-storeBudget: 500k - 1 million

Market background and cultural context

HyperCITY Retail India Ltd is part of the K Raheja Corp. group, a leader in the Indian retail sector, and provides a premium shopping experience for its consumers. It is one of India's finest hypermarkets, offering an assorted range of quality products across...

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