Campaign details
Brand: Kellogg's MuesliBrand owner: Kellogg's IndiaLead agency: GroupM – MindshareCountry: IndiaIndustries: Breakfast cerealsMedia channels: Content marketing, Mobile & apps
Executive summary
Faced with the challenge of driving trial for Kellogg's Muesli, a premium breakfast cereal positioned towards the urban Indian, and being top of mind in the cereal category, we wanted to target the unstoppable Indians in their food and fitness environment.
Time-starved consumers had barely any time for appointment-viewing media like TV and radio.
Thus, was born India's first food gym: we co-created an artificial intelligence-enabled...