Campaign details
Brand: KnorrBrand owner: UnileverLead agency: Ogilvy Philippines Inc.Contributing agencies: Mindshare PhilippinesCountry: PhilippinesIndustries: Sauces, seasoning, condimentsMedia channels: Mobile & apps, Voice, chatbotsBudget: Up to 500k
Executive summary
Food brand Knorr found its way into the Filipino kitchen via the mobile phone. The Knorr Recipe Pal chatbot re-engineered cooking habits in the Philippines using top messaging app Viber, despite home cooking being in steady decline. Features such as strategic push notifications, smart scheduling and intuitive culinary exploration all helped re-ignite Filipinos' interest in cooking.
The...