Knorr: Recipe Pal – Bringing back the cooking habit of Filipinos

Food brand Knorr used top mobile phone messaging app Viber to re-define cooking habits in the Philippines and bring back the appeal of home-cooking.

Campaign details

Brand: KnorrBrand owner: UnileverLead agency: Ogilvy Philippines Inc.Contributing agencies: Mindshare PhilippinesCountry: PhilippinesIndustries: Sauces, seasoning, condimentsMedia channels: Mobile & apps, Voice, chatbotsBudget: Up to 500k

Executive summary

Food brand Knorr found its way into the Filipino kitchen via the mobile phone. The Knorr Recipe Pal chatbot re-engineered cooking habits in the Philippines using top messaging app Viber, despite home cooking being in steady decline. Features such as strategic push notifications, smart scheduling and intuitive culinary exploration all helped re-ignite Filipinos' interest in cooking.

The...

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