Livguard Inverter Batteries: The Compelling Duality

Inverter and battery brand Livguard used a strongly visual campaign to build its brand in India and establish itself as a key player in the category.

Campaign details

Brand: Livguard Inverter BatteriesBrand owner: SAR GroupLead agency: Famous InnovationsCountry: IndiaIndustries: Home appliancesMedia channels: Online video, Social media, TelevisionBudget: 1 - 3 million

Executive summary

This is the story of a brand that wanted to be perceived as a technologically superior one in an innovation-less category – a category that has players who continue to talk only about the faith consumers have in their products, but who fail to give any other technology-centric reasons to their audience.

Inverter and battery brand Livguard planned to talk...

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