Livpure: Rivers in a bottle, to save India's rivers

Water purifier brand Livpure adopted a multi-channel approach to boost brand awareness and draw attention to an environmental emergency in India.

Campaign details

Brand: LivpureBrand owner: SAR GroupLead agency: Famous InnovationsCountry: IndiaIndustries: Home appliancesMedia channels: Online video, Outdoor, out-of-home, Packaging & design, Print, Product sampling, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Today, India is facing its worst-ever water crisis, with more than 600 million people suffering from acute water shortage. It is estimated that, in 15 years, we will have only half the water we need for survival. While water purification brands were busy with one-upmanship, the country was dealing with a much...

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