Campaign details

Brand: Livpure
Brand owner: SAR Group
Lead agency: Famous Innovations
Country: India
Industries: Home appliances
Media channels: Online video, Outdoor, out-of-home, Packaging & design, Print, Product sampling, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Today, India is facing its worst-ever water crisis, with more than 600 million people suffering from acute water shortage. It is estimated that, in 15 years, we will have only half the water we need for survival. While water purification brands were busy with one-upmanship, the country was dealing with a much larger issue pertaining to water – its very availability.

Water purifier brand Livpure saw this as an opportunity to help our brand earn its stripes by leading with purpose, rather than product, and thus differentiating in an almost oligopolistic me-too category.