Campaign details
Brand: ManulifeBrand owner: Manulife PhilippinesLead agency: TBWA\Santiago Mangada Puno, How's EverythingContributing agencies: Digital Arts NetworkCountry: PhilippinesIndustries: InsuranceMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Manulife is one of the top insurance brands in the Philippines. However, only 2% of the population is insured – and millennials are becoming increasingly affluent but remain an untapped market for this category. This is because they see insurance as an investment for others, not for them.
To encourage leads and conversion, our communications needed...