Campaign details
Brand: MaxisBrand owner: Maxis BerhadLead agency: Ensemble WorldwideCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels: Online video, Social media, Television, Virtual & augmented realityBudget: Up to 500k
Executive summary
The race among Malaysia's telcos to dominate and defend their user base has intensified over the years. But with all telcos falling into offering similar rates and perks, Malaysians are finding it hard to differentiate between them, and are choosing their telco purely on practical factors such as increased data, faster speeds and lower prices.
Maxis, Malaysia's...