Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Ensemble Worldwide, InitiativeCountry: MalaysiaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Point-of-purchase, in-store, Virtual & augmented realityBudget: Up to 500k
Executive summary
Chinese New Year (CNY) is one of the biggest shopping seasons for Malaysians. But how does Maxis, a premium telco brand, win in a landscape full of sales promotions? Instead of trying to shout the loudest over the noise, we combined a fresh CNY idea that triggers curiosity, with a unique media space to...