Campaign details
Brand: Microsoft Azure, Microsoft HoloLensBrand owner: Microsoft Japan Co. Ltd.Lead agency: Momentum WorldwideContributing agencies: Picture Element Inc., Shirogumi Inc., Microsoft Co. Ltd., Nangok Software Co. Ltd.Country: JapanIndustries: Information technologyMedia channels: Events & experiential, Virtual & augmented realityBudget: No budget
Executive summary
How do you resurrect the world's largest movie monster, in the world's largest city, with the world's most powerful holographic lens? Microsoft placed its business technology tools in the hands of the end user and connected them through popular culture as product...