Campaign details
Brand: Motilal OswalBrand owner: Motilal Oswal Financial Services LtdLead agency: MullenLowe Lintas Group, IndiaCountry: IndiaIndustries: Financial services (general)Media channels: Social media, TelevisionBudget: Up to 500k
Executive summary
In the fast-changing world of consumers and brands, where entertainment is a currency that consumers seek even in communication messages, the category of financial services was still stuck with either the typical over-the-top emotional advertisements or uptight communication.
Then there came a brand, Motilal Oswal, which set a new benchmark in the category's communication. Motilal Oswal was a...