Campaign details
Brand: Narayana HealthBrand owner: Narayana Hrudayalaya LimitedLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Healthcare services, providersMedia channels: Other & ambient mediaBudget: No budget
Executive summary
Even though there have been efforts to improve breast cancer awareness in India, they have largely ignored a sizeable section of society: Women living in rural India. Seeing the lack of doctors in these areas and the lack of understanding amongst these women, Narayana Health realised that the key to improving awareness around breast cancer would be demonstrating breast self-examination to...