Nespresso: E-commerce 2H 2018

Bea Alcala, Maffy Tamayo, Marianne de los Reyes

Premium coffee brand Nespresso used a social media, search and email marketing to drive revenue and e-commerce transactions in the Philippines.

Campaign details

Brand: NespressoBrand owner: Novateur Coffee Concepts Inc.Lead agency: Ogilvy Philippines Inc.Country: PhilippinesIndustries: Hot drinksMedia channels: Email marketing, Search marketing, Social mediaBudget: Up to 500k

Executive summary

Premium coffee brand, Nespresso, grew its average monthly revenue and e-commerce transactions in six months by implementing a strategic digital acquisition and retention strategy.

Market background and cultural context

Nespresso launched its B2C line in the Philippines in August 2017, via www.nespresso.ph. Its biggest milestone when the campaign started was the opening of the first Nespresso Boutique...

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