Nestlé NAN Optipro 3: When the parents meet the experts

Milk formula brand Nestlé NAN Optipro 3 grew engagement in Singapore with a multimedia promotional campaign around a product marketed on a platform of trust.

Campaign details

Brand: Nestlé NAN Optipro 3Brand owner: Nestlé NANLead agency: Mashwire Pte LtdCountry: SingaporeIndustries: Baby foodMedia channels: Content marketing, Direct marketing, Email marketing, Online display, Print - general, unspecified, Product sampling, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive summary

With only 40,000 new parents in Singapore each year, Nestlé NAN Optipro 3 was determined to capture the majority share in the market by building a journey with parents in their early parenthood.

Faced with numerous government regulations and compliance issues, the brand was challenged...

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