Nippon Pylox: If you can dream it, you can Pylox it

Spray paint brand Nippon Pylox tapped into distinct specialist user communities to increase engagement and drive sales in Malaysia.

Campaign details

Brand: Nippon PyloxBrand owner: Nippon Paint (M) Sdn BhdLead agency: Ensemble WorldwideContributing agencies: Sashimi Social Sdn Bhd, AdParlorCountry: MalaysiaIndustries: Home improvementMedia channels: Online video, Point-of-purchase, in-store, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Spray paint is a niche and highly competitive category. We needed to stand out but had a limited budget. We couldn't afford to target everybody so we targeted those who already use spray paint. But who are they?

Using Google Trends, we found...

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